The online shopping industry has steadfastly been growing for several decades now. Even if this is the case, grocery shopping has adopted the online shopping potential quite late compared to other services. This technique uses the latest technologies to deliver the products directly to the location the customer wants. Features like online payment services have increased the efficiency of such systems. The best online grocery shopping practices include making the efficient use of such features but avoiding any traps that are often present in such an activity.

Although online grocery shopping and delivery services have become very efficient and popular, it is important not to fall into pitfalls that come with new technology. If a person often shops online, or if it is their first time buying groceries online, they must be careful. Online websites are designed in such a way that they promote instant gratification, which can lead to unnecessary spending.

Mistakes That People Often Make During Online Grocery Shopping

Grocery shopping was traditionally carried out through offline markets, where people verified the quality of the product directly. It was also a very timely process, which meant that one could not purchase products off-season. But before buying online which seemingly solves these problems, it is important to know some of the common mistakes that people make during shopping online for groceries. In no particular order, the following are the most common mistakes that people make when shopping online.

Opting to Not Allow Substitutions

Sometimes it happens that the grocery item a person requested is not available in the store. When substitutions are allowed, a similar item may be presented which might be of interest to the person. Granted that sometimes these substitutions selected by the algorithms are unusual, but sometimes they present an item that is good. Sometimes the online store does not need you to pay the difference between the original and the substitute if the substitute item is expensive. But if the option for displaying substitutions is not selected, the online shopping site will simply not display the substitution items.

Not Making a List

The best online grocery shopping practices include making a list. While there is no impulse to buy items online as in the case of offline stores, there is a significant risk of not making a list. The online marketplace keeps tabs on a person’s data every time they use it. Taking advantage of this, the online markets always show the customer what they believe to be desirable grocery items. This technique of the online marketplace leads to overspending. There are also other reasons that not making a list is disadvantageous. It may lead to unhealthy eating habits which will have harmful effects on the body. Making a list is thus an absolutely necessary step in grocery shopping online.

Not Knowing the Weight of the Produce

This is one of the things that catch people off guard when it comes to online grocery shopping. If a recipe calls for two kilograms of bananas and the person shopping does not know how much that is, they make inaccurate calculations. These inaccurate calculations can make the person buy too much or too little, which is not ideal. The best online shopping practices include knowing this beforehand. There are online tools that let people solve this conundrum, but it is always better to always know it from memory for essential recipes.

Not Taking Advantage of Coupons and Offers

The best online grocery shopping practices involve taking advantage of coupons and offers available in the online store. This happens on occasions that are set by the store. The online stores will also offer coupons or similar items to loyal customers. These coupons can then be used to buy grocery items at discounted prices. As grocery items are one of the products that are needed often, these discounts can result in large savings when regularly used. Consumers can even compare discounts offered by various online stores to take full advantage of this phenomenon.

Waiting Till the Last Minute to Place Orders

While some may claim that waiting till the last minute is a very good strategy when it comes to shopping online, it might not always be the case. Grocery items come under essential food items that human beings need most of the time. It is always a good decision to buy when there is plenty of stock available. Delivery delays also come into play in online grocery shopping. If for some reason one is unable to buy such groceries, one may turn to junk food to satisfy their hunger. While it may seem a great option at the moment, such behavior will have long-term consequences.

Not Checking Already Bought Items

While on a shopping spree, people often forget what they already have. This happens both in offline and online shopping, and it happens when it comes to buying any items. Online websites are designed to keep a person in a loop when it comes to using them. If the person forgets to check their freezer, they might buy items that are already present with them. In desperate times, one can even look into websites that help make good recipes from stuff they already have to lessen the amount of online spending.

Shopping with an Empty Stomach

This is one of the subtler ones on the list. No amount of self-restraint will be enough to lessen overspending if you are actually hungry while doing the shopping. The online marketplace is filled with attractive advertisements and product displays. If that wasn’t enough, the online marketplace always shows the user what they most desire, since they use the customer’s data against them. That is why it is important to keep your body’s natural instincts in check while indulging in online grocery shopping.


As we can see, in the online shopping industry, not all that glitters is gold. If one is not careful, one can spend too much money on stuff that they don’t actually need. On the other hand, effective shopping practices can reduce the money spent and help high-quality grocery for the same price. Foodrunner is an online grocery delivery service, based in Canada. It offers same-day pickup and delivery services for all types of grocery.

Victor Denisewitsch