The onset of the latest pandemic has brought setbacks to human lives as they are forced to stay back at home secured as the virus outbreak is rapidly increasing across the world. No longer it's only the ecommerce that people bought online but they also opt for online grocery shopping in the midst of the pandemic. With passing time, people are increasingly buying online groceries that indicates it will upsurge in 2021. According to the latest studies, it has been found that online grocery purchasing has increased by more than 76% in contrast to 2019. Owing to the pandemic situation and lockdown grocery shopping sites like Bigbasket and Grofers increased and additionally, Zomato, Swiggy also began delivering groceries. However, it has been a frequent question by many online grocery shoppers as to the best time for consumers to buy groceries online. In this blog, you can get an idea of the best time to shop online however, online groceries don’t have a specific time of availability. Products and groceries are available at all times but you can select the fewer rush hours online.
When People Try to Shop Online?
The very first day of the workweek has seen more sales in online retail stores as compared to the weekends. A recent survey has seen increased revenue on Mondays than the other days leading up to the next highest on Sundays. There is a general notion of people to browse different grocery products during the first day of the workweek. The online grocery store can, thus, easily adopt some extensive marketing campaigns to augment customer engagement. By means of effective online grocery platform optimization, the online store gets online visibility to potential customers.
Consumers have the tendency to shop online for groceries at the beginning of the week. Mondays and Sundays are the two days that experienced huge traffic in online grocery shopping. Though the time taken by shoppers to engage on the specific sites are varied yet they have been able to manage spending time to browse different grocery products.
How consumer behaviour impacted online grocery shopping?
The online shopping system is highly affected by consumer behaviour. The end of the week is the time when consumers remain busy in entertainment and social activities. However, this is not the scene when Sunday knocks at the door as they become more occupied with tasks. During the start of the week, consumers return to their work schedules and look for left things that are to be done. A significant percentage of people visit online grocery shopping platforms through computer or desktop, on the other hand, they spend more time on mobile devices during the weekends.
The average conversion rates remain high during the weekends as shoppers who already found the desired products during the week purchase the online groceries on Saturdays. One can easily conclude that more people visit online retail stores during the workweek and make purchases. The online grocery platforms thus can devise their marketing strategies depending on the market and timing analysis. As an increasing number of grocery shoppers visit the online store during the early weekdays, one can increase the PPC campaigns and ads.
Perfect time for online shopping
Just as Mondays are great days when consumers spend time in grocery shopping and are most likely to shop online, a time has come after observing the highest peak hours of conversions. As early as 6 a.m. until noon and continuing into the evening as people return to their homes after days’ end, conversion rates experience a hike during the evening. A number of variations happened by the day as conversion rates increased with each hour. The time from 8 p.m. to 9 p.m. is considered as the peak hour when online grocery stores experience peak conversion period. For online groceries and ecommerce, this hour is regarded as the prime time as a huge number of people pile up to shop groceries from the best online grocery shopping platform.
Apart from Monday, Thursday also saw a hike in average conversions. As most customers are online during the evening of these two days, chances are high that they make potential purchases. Thus, weekdays are the prime time when people gather time to spend on grocery sites for picking up their groceries and get delivery at their doorstep. The weekend is the silent time as most consumers live in their leisure time with friends and family.
Advantages of online grocery shopping
Saves time and money
The online shopping for groceries is one of the best options to avoid wasting time as well as money travelling to the supermarket store. As you can order from the comfort of your home, you have enough time to spend on productive purposes. Offline shopping and travelling to stores is often exhausting and often leaves you in a crowd. Thus, huge time is wasted in the queue and as you try to gather items from different corners of the store. Contrary to this, online purchasing of groceries gives you the flexibility to buy from a one-stop store and add to your shopping cart. This is followed by a checkout option where you can easily make online payment and checkout. One can save time as well as money as products are delivered to your doorstep and you don’t have to worry about carrying groceries through the car. Consumers can also cut on gas and parking costs as they opt for grocery shopping online.
Keeping track of the expenditure
One of the biggest benefits of online shopping of groceries is that you can keep a complete track of the cart and the money that you spend in the cart. As you add items into the cart, you can see the total amount of products that you added and their prices after discounts. In this way, you can cut costs on items that are not needed and you have added them to your cart. With the help of the best online grocery shopping platform, you can easily remove items from the cart and add essential items to it.
Conclusion
The availability of items does not depend on any prime time or peak hours, consumers can easily find groceries and place the order. Foodrunner is the best online grocery shopping platform providing quality ordering and delivery of grocery items to consumers’ doorstep. With fresh items and quality products, they deliver groceries to consumers efficiently on time.
